Upgrading Gorenjka chocolates logo and packaging to a premium level. The aim was to appeal to a broad audience, from kids to managers and grandmothers, maintaining the brand's historical charm.
Using a refined color palette centered around traditional red, with added shades for nuanced flavors, I hand-drew a new logo and a doll mascot. This brought a fresh, contemporary feel to the familiar character. Although the client stayed true to their existing design, I'm sharing this work to showcase the effort invested.