Upgrading Gorenjka chocolates logo and packaging to a premium level. The aim was to appeal to a broad audience, from kids to managers and grandmothers, maintaining the brand's historical charm.
Using a refined color palette centered around traditional red, with added shades for nuanced flavors, I hand-drew a new logo and a doll mascot. This brought a fresh, contemporary feel to the familiar character. Although the client stayed true to their existing design, I'm sharing this work to showcase the effort invested.
Big thanks to LineArt for the commission and permission to publish.
